Assistant store managers (ASMs) are responsible for providing customers with a convenient and enjoyable shopping experience. They work to create an inviting shopping environment for customers by meeting their project needs quickly and fully. They work with the store manager to develop strategies and objectives to drive sales and profitability. They provide leadership to associates so that these strategies and objectives are executed successfully. Sales ASMs must analyze trends, solve problems and develop themselves and their associates in order to maximize contribution to store success. They must also be capable of working with associates, the store manager and other ASMs to accomplish goals.
Assistant store managers’ interests tend to be: Enterprising
“Adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident and optimistic. They are dominant, persuasive and motivational. They like influencing others, being in charge, taking risks, debating and competing.”
Assistant store managers are skilled in managing and developing associates, as well as monitoring the performance of associates and processes in order to make improvements. They are persuasive and show “social perception” by understanding the needs of their customers and responding appropriately to those needs. They can read and understand written communications and effectively speak with others to convey information. They use active listening skills with their customers, as well as good judgment, problem solving, critical thinking skills to find solutions to problems.
Assistant store managers are independent, show initiative and are willing to take the lead and offer direction to others. They are persistent in the face of obstacles, can adapt to changes in the work environment and consistently exert effort towards achieving their goals. They are tolerant to minor daily stressors and demonstrate high self-control. Assistant store managers can be described as dependable, have a high attention to detail, and show ethics and integrity in their work. They are analytical thinkers that use logic to address store-related issues or problems. Assistant store managers are cooperative and demonstrate concern for others by being helpful and sensitive to their needs.
Assistant store managers most value building relationship and providing service to others, as well as independence and good working conditions.